Editorial placements
Full articles we write and place on Austrian publications.
Best when your subject needs explaining properly and nothing suitable exists yet.
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Services
Four mechanisms, one standard. Each of these earns citations on Austrian publications in a different way, and the right one depends on what you are trying to do rather than on what we would prefer to sell.
The constant
Everything on this page runs on the same rules. The publication has to be genuinely Austrian, writing in German for people who live here. A person reviews every prospect before it reaches your shortlist, and you approve it before anything is placed. None of that changes between services.
What changes is the mechanism. Sometimes that is a commissioned article on a subject your brand can speak to. Sometimes it is a citation added to a page that already ranks. Sometimes a story is strong enough that an Austrian newsroom will cover it without being paid to. And sometimes you are an agency that needs Austria handled properly without hiring for it.
We will tell you which one fits. Occasionally none of them do yet, and the budget is better spent on the pages themselves first.
What we do
Choosing between them
Most engagements use more than one of these. This is how they differ where it matters.
| Service | Mechanism | Typical pace | Who decides |
|---|---|---|---|
| Editorial placements | We commission and write a full German-language article | Weeks | High, you approve subject and publisher |
| Contextual links | A citation is added to an established Austrian article | Days to weeks | High, you approve the host page |
| Digital PR | A story is pitched directly to Austrian journalists | Unpredictable by nature | Shared, the newsroom decides |
| Partner programme | Any of the above, delivered under your agency's brand | Set by you | Yours entirely |
In every engagement
No automated qualification, no list bought from a broker. Someone reads the publication in German before it reaches your shortlist.
Candidates arrive with the cost, the reasoning and the reservations attached. Nothing goes live on a site you have not seen.
Native German-speaking writers who follow this market. Nothing translated from English, nothing machine-drafted, in any service.
A working file with live URLs, updated as placements move. Delays are reported as delays, in the week they happen.
Next step
Describe the situation and we will tell you which mechanism we would use, in what order, and which parts we would not bother with yet.
Vienna, Austria