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Kaiserstraße 117/4, 1070 Wien
Austrian Link Building Servicesfabi@site-media.co.uk
Kaiserstraße 117/4, 1070 Wien
B2B software
A Vienna software company with good product pages, a German-run campaign behind it, and buyers who kept saying they had not heard of them.
Engagement brief
Three pipeline pages · trade press
Client identity withheld. Figures are client-reported from the supported window.
At a glance
Engagement signals drawn from the same reporting cadence used with the client during the supported window.
Priority pages
03
Pipeline-carrying URLs only
Placement types
02
Editorial + contextual
Reporting cadence
Monthly
Shared dashboard
Market
AT only
Austrian SERP window
Situation
The company sells planning software to mid-sized Austrian manufacturers. The product was well regarded by the people who already used it, the sales team closed well once they were in the room, and the problem sat entirely in the stage before that. In competitive tenders they were repeatedly told some version of the same thing: we had not come across you.
Their previous programme had been run out of Germany as part of a regional package. The articles were written in standard German and translated from an English source brief, the placements were almost all on German industry blogs, and the anchor text was the same exact-match phrase in every one of them. On paper it looked like a working campaign. In Austrian search results it was close to invisible, because nothing about it belonged to this market.
The deeper issue was terminology. Their buyers, production managers at Austrian manufacturers, searched using Austrian industry vocabulary that did not appear anywhere in the German-built content. The agency's keyword set had been derived from German data and quietly missed the phrases that mattered most.
Programme architecture
Scrub the timeline to see how the work was sequenced. Each phase had a single commercial job.
Discovery
Mapped every live placement against sales-assisted pages and removed blog, careers and vanity URLs from the brief.
Approach
We started by narrowing the brief rather than widening it. Three pages carried the pipeline, so everything was pointed at those three.
The previous campaign had spread links across most of the site, including the blog and the careers page. We agreed with their head of marketing to support only the solution and comparison pages that sales actually sent to prospects, and to ignore everything else for two quarters.
Run against Austrian search data with a native speaker reading the results, the vocabulary shifted noticeably. Terms the German campaign had targeted barely registered here, and Austrian phrases their buyers clearly used were absent from the site entirely.
Rather than generic explainers, we built articles around problems their implementation team dealt with weekly. Their lead engineer gave us time on a call for each one, which is where every usable detail came from, and the pieces went to Austrian trade and industry publications.
Alongside the commissioned work, we placed contextual links inside older Austrian pieces about production planning that were already ranking. Faster, cheaper, and pointed at the same three pages so the effort stayed concentrated.
Every placement states the company by name in the sentence carrying the claim. That was a deliberate decision for German-language AI answers, where an unnamed hyperlink carries nothing forward into a summary.
Distribution intelligence
Placement mix and geographic intensity for this engagement. Interactive panels below mirror the reporting format we use with clients.
Coverage mix
Share of placements by channel. Hover or select a bar for the note.
Primary authority for manufacturing buyers.
Before / after
Indexed movement from the client's own measurement over the supported window.
Regional intensity
Relative placement weight across Austrian federal states.
Wien88
Outcome
Reported as the client measured it, over the period they measured. Their own product and sales work continued throughout, and we make no claim to be the only thing that changed.
Priority page visibility
+64%
Movement on the three supported pages in Austrian results, measured against the benchmark set at the start of the engagement.
Qualified enquiries from Austria
+41%
Inbound enquiries their sales team classified as qualified, from Austrian organic search.
Time to first movement
11 weeks
How long before the client's own reporting showed a change they considered meaningful.
Keyword ladder
Illustrative rank movement on priority terms. Select a row for the delta.
28 → 9−19
Figures above are client-reported from their own tracking over the supported window. We publish them as measured; we do not invent or inflate the source numbers.
In their words
We finally stopped explaining who we were in every pitch. Austrian buyers were already finding the same three pages our sales team sends.
Other engagements
Next step
If your buyers are searching in German and finding your competitors, the gap is usually vocabulary and citations rather than product. Tell us which pages carry your pipeline.
Vienna, Austria