Loading
Kaiserstraße 117/4, 1070 Wien
Austrian Link Building Servicesfabi@site-media.co.uk
Kaiserstraße 117/4, 1070 Wien
Healthcare
A multi-location private clinic network with a strong offline reputation, thin digital citations, and content that still sounded like a translated brochure.
Engagement brief
Medical editors · location pages
Client identity withheld. Figures are client-reported from the supported window.
At a glance
Engagement signals drawn from the same reporting cadence used with the client during the supported window.
Locations
Multi
Network-level brief
Content standard
Clinical
Medically reviewed
Directories
Deprioritised
Editorial over listings
Patient intent
Condition
Procedure & symptom terms
Situation
Patients and referring clinicians knew the network in person. Online, the story was different. Visibility sat heavily on directories and thin location pages, while the condition and procedure terms Austrians actually search rarely returned the clinics as a credible editorial source.
Marketing had produced a large volume of German-language content that read like marketing: polished, generic, and medically cautious to the point of emptiness. Clinical leads did not trust it enough to put their names behind it, and patients did not linger on it long enough to book.
The brief could not become a doorway-page campaign. Ethical constraints, medical review and multi-location politics all mattered. They needed editorial citations on the intents that drive bookings — without sounding like spam dressed as health advice.
Programme architecture
Scrub the timeline to see how the work was sequenced. Each phase had a single commercial job.
Scope
Partnered with clinical leads to pick procedures and symptoms with real search demand and ethical room to publish.
Approach
We narrowed to conditions that drive bookings, rewrote for how Austrian patients search, and earned citations editors and clinicians could both accept.
Clinical leads helped pick procedures and symptom areas with real Austrian search demand and clear boundaries for what could be published responsibly.
Every piece was rewritten for how Austrian patients actually phrase questions, then medically reviewed. Translated marketing copy did not survive that process.
Citations went to Austrian health and regional titles that patients and GPs encounter — not another directory listing dressed up as coverage.
Location URLs earned mentions through editorial context tied to real catchment and clinical capability, not spun city pages.
Medical review sat in the production path, not as a late veto. That is the only way multi-location healthcare content ships without collapsing into generic claims.
Distribution intelligence
Placement mix and geographic intensity for this engagement. Interactive panels below mirror the reporting format we use with clients.
Coverage mix
Share of placements by channel. Hover or select a bar for the note.
Patient discovery journeys.
Before / after
Indexed movement from the client's own measurement over the supported window.
Regional intensity
Relative placement weight across Austrian federal states.
Wien82
Outcome
Measured against the network's own condition-page and enquiry reporting. Directory rankings were deliberately deprioritised as a success metric.
Condition-page visibility
+57%
Movement on supported condition and procedure URLs in Austrian results.
Editorial citations
19 mentions
Named mentions on Austrian health and regional titles during the project window.
Brief to first reviewed live piece
9 weeks
Including medical review, not just outreach start dates.
Keyword ladder
Illustrative rank movement on priority terms. Select a row for the delta.
26 → 8−18
Figures above are client-reported from their own tracking over the supported window. We publish them as measured; we do not invent or inflate the source numbers.
In their words
Patients were searching for conditions we treat every day and landing on directories. Editorial citations on the pages that matter finally matched the reputation we already had offline.
Other engagements
Next step
If directories and brochure pages are doing the talking for you, send us the conditions that drive bookings. We will tell you what can be published responsibly and where it should sit.
Vienna, Austria