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Kaiserstraße 117/4, 1070 Wien
Austrian Link Building Servicesfabi@site-media.co.uk
Kaiserstraße 117/4, 1070 Wien
Professional services
A Vienna advisory practice with deep partner expertise trapped in PDFs and closed-door briefings, and a website that almost never earned a second citation.
Engagement brief
Business press · partner authority
Client identity withheld. Figures are client-reported from the supported window.
At a glance
Engagement signals drawn from the same reporting cadence used with the client during the supported window.
Asset source
Partners
Expertise, not freelancers
Cadence
Quarterly
Sustainable for billable teams
Format
Editorial
Placements over PDFs
Goal
Referral+
Prospect & peer discovery
Situation
The partners were known in the rooms that mattered. Online, the firm looked thinner than it was. Thought leadership lived as downloadable PDFs, internal briefings and occasional event talks — useful for people already in the network, invisible to prospects and referral partners searching Austrian business results.
Previous content programmes had either asked partners to write finished articles they never had time for, or outsourced generic commentary that the practice would not put a name on. Neither produced placements Austrian business desks would run, and neither supported the partner and practice pages that actually convert referral interest.
The firm needed a cadence billable people could sustain, citations on titles prospects and peers encounter, and a clear line from each placement to a specific partner or practice URL — not another homepage vanity link.
Programme architecture
Scrub the timeline to see how the work was sequenced. Each phase had a single commercial job.
Mine
Structured interviews turned closed-door briefings into angles Austrian business desks would actually run.
Approach
We mined partner expertise through structured interviews, placed it on Austrian business desks, and tied every citation to a page that could take a referral.
Short structured interviews turned closed-door briefings into angles Austrian business desks would actually run. Partners talked; we wrote.
Thought leadership lived on third-party Austrian titles with clear partner attribution. PDFs remained supporting assets, not the discovery layer.
Homepage links were refused by default. Each placement supported a specific URL that referral conversations already used.
Themes were planned around capacity, not marketing ambition. Authority compounds when the practice does not burn out mid-quarter.
Review cycles were short and scheduled. The standard was approval of accuracy and tone, not asking billable partners to become journalists.
Distribution intelligence
Placement mix and geographic intensity for this engagement. Interactive panels below mirror the reporting format we use with clients.
Coverage mix
Share of placements by channel. Hover or select a bar for the note.
Prospect and peer discovery.
Before / after
Indexed movement from the client's own measurement over the supported window.
Regional intensity
Relative placement weight across Austrian federal states.
Wien90
Outcome
Tracked against partner-page organic traffic and referral-assisted enquiries the firm already measured. Event and relationship work continued in parallel.
Partner-page referral traffic from organic
+72%
Organic and referral visits to supported partner and practice pages during the programme window.
Business-press citations
21 mentions
Named partner or firm mentions on Austrian business and sector titles.
Cadence to first live placement
1 quarter
From the first partner interview to the first approved piece in market.
Keyword ladder
Illustrative rank movement on priority terms. Select a row for the delta.
36 → 11−25
Figures above are client-reported from their own tracking over the supported window. We publish them as measured; we do not invent or inflate the source numbers.
In their words
The expertise was always there. Putting it on Austrian business titles with clear links to partner pages is what finally made referral networks find us in search.
Other engagements
Next step
If the best thinking in your firm never leaves the PDF, send us two partner topics and the practice pages that should benefit. We will show you what a sustainable quarter looks like.
Vienna, Austria